A cone that burns for four minutes and dies is the commonest complaint about incense, and it is almost never the incense. It is airflow, or the surface underneath, or a holder that was designed to look good rather than work.
Here is how to get a cone to burn cleanly from top to base, using the kinds of holder we actually sell.
Why cones go out
A cone burns from the tip downward, and it needs air reaching the burning face to keep going. Three things interrupt that.
The first is ash. As the cone burns it produces ash that stays in place around the base of the burn, and if that ash has nowhere to go it smothers the ember. This is the single commonest cause and it explains why cones so often stop at the halfway point, which is exactly where the accumulated ash reaches the burning face.
The second is the surface. A cone sitting flat on a cold, dense surface loses heat downward. Ceramic and stone do this more than metal, which is one reason a cone that dies on a plate may burn happily in a raised holder.
The third is damp. Incense absorbs moisture from the air, and a cone stored in a cold kitchen through a British winter will be noticeably harder to keep alight than one kept somewhere dry.

Raising the cone, which fixes most of it
The reason traditional holders raise the cone or sit it on a perforated surface is not decoration. Air needs to reach the burn from underneath as well as around it, and ash needs somewhere to fall away rather than pile up.
Our brass verdigris cone incense holder with the eight symbols is built for this, and the difference in how completely a cone burns is immediately obvious if you have been using a flat dish.
Draughts, and the British house problem
A steady gentle airflow helps a cone burn. A draught kills it, or makes it burn unevenly down one side. British houses are full of draughts people have stopped noticing: the gap under an internal door, the line of a sash window, the pull created when the heating comes on.
If a cone burns lopsided or goes out repeatedly in one particular spot, move it half a metre and try again before blaming the incense. The difference is often startling.

Managing ash
Cones produce more ash than sticks and it needs somewhere to go. A holder with a well or a plate beneath the cone contains it. Our multi purpose Buddha incense plates are designed to take sticks, cones and the ash from both, which is why they suit a household that burns more than one form.
Clear the ash between burns rather than letting it build up. Beyond smothering the next cone, cold ash absorbs moisture and makes everything harder to light.
Hanging pots and standing burners
The brass Tibetan burners work differently from an open holder. A square standing pot or a hanging pot encloses the burn, which slows it, softens the smoke and lets the scent build in a room more gradually than an open cone does.
Enclosed burners need a little more attention to airflow, since the vents are doing the work an open dish does automatically. Keep the vents clear of ash and the burn stays steady.
Safety, briefly and seriously
Brass gets hot. A holder that has been running a cone will stay warm for some time after the burn finishes, so treat the surface underneath as you would treat a candle: heat resistant, stable, away from anything that can catch. Never leave burning incense unattended, and keep it well away from curtains, which is the one genuinely dangerous mistake people make with a hanging pot.
Our guide to burning incense indoors covers ventilation and the health question honestly.
Questions people ask
Why does my incense cone keep going out?
Usually ash smothering the burning face, a cold dense surface drawing heat away, or damp incense. Raising the cone in a proper holder fixes most cases immediately.
Why do cones stop burning halfway?
Because that is where accumulated ash reaches the burn. A raised holder that lets ash fall away, cleared between uses, solves it.
Do draughts affect incense?
Considerably. A gentle airflow helps, a draught causes uneven burning or puts the cone out entirely. If a cone fails repeatedly in one spot, move it half a metre before blaming the incense.
What is the difference between an open holder and a hanging pot?
An open holder gives a faster, freer burn. An enclosed brass pot slows the burn and softens the smoke, so the scent builds more gradually in a room.
Is it safe to leave incense burning?
No. Never leave burning incense unattended, keep it on a heat resistant stable surface, and keep hanging burners well away from curtains.